Here’s how to get your free LEGO The Lord of the Rings poster

Here’s how to get your free LEGO The Lord of the Rings poster

Middle-earth fans hoping to get their hands on a free LEGO The Lord of the Rings poster with purchases of The Shire might just be in luck.

Brick Fanatics reported yesterday on an exclusive LEGO The Lord of the Rings poster that had been included as a freebie with the purchase of 10354 The Lord of the Rings: The Shire in Germany.

The good news is that the art print now appears to be getting wider distribution, with a number of LEGO Stores in the UK having the promotional poster in stock. After speaking to retail locations in Liverpool, Southampton and Newcastle, we can confirm that all of those LEGO Stores currently have the freebie available for when fans buy their copies of 10354 The Lord of the Rings: The Shire.

LEGO The Lord of the Rings poster card 1002x1024
Image: Promobricks

Interestingly, the LEGO Store Leeds told us that they had plenty of the posters too, but that anyone could pop in to pick one up for free, without having to purchase the 2,017-piece LEGO Icons model. It's not yet known if the freebie will appear in other regions outside of the UK and Europe, but a quick call to your nearest LEGO Store will be all it takes to find out.

The LEGO The Lord of the Rings poster is printed on thick cardstock, making it suitable for framing, and features drawings of all three existing LEGO The Lord of the Rings sets on the front, with the LEGO logo on the back.

Those hoping to add the exclusive poster to their collections should check with their local LEGO Store in advance to see if they’re also offering the incentive, before picking up their copy of 10354 The Lord of the Rings: The Shire in person.

LEGO Icons 40761 The Lord of the Rings Smeagol and Deagol 1024x576

10354 The Lord of the Rings: The Shire launched early for Insiders members on April 2, while everyone else can pick up the set from April 5. The LEGO Icons model is priced at £229.99 / $269.99 / €269.99 and early adopters will be able to snag the very dark 40761 The Lord of the Rings: Sméagol and Déagol GWP for free until April 8 (while stocks last).

To find out more about 10354 The Lord of the Rings: The Shire, be sure to check out our video review of the LEGO Icons model here and 40761 The Lord of the Rings: Sméagol and Déagol here.

Featured image: Promobricks

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