The CEO of Polaroid made one big request during the development of 21345 Polaroid OneStep SX-70 Camera – a function that had to be included.
The 53rd LEGO Ideas model was officially revealed yesterday, with 21345 Polaroid OneStep SX-70 Camera due to launch on January 1, 2024 for £69.99 / $79.99 / €79.99. The 516-piece set is based on an original fan submission from Marc (aka Minibrick Productions) and represents the debut of the iconic SLR camera in LEGO form.
More details of the development process involved with the creation of
In addition, the interview also reveals that Polaroid CEO Oskar Smolokowski had one specific request for the LEGO Ideas design team, a challenge that would require an ingenious creative solution. Smolokowski wanted the big red capture button on the front of the camera to actually do something.
“I really wanted the camera to be as much of a camera as possible,” stated the CEO, a suggestion that came up in the first kick-off meeting between the two companies. LEGO Ideas creative lead Jordan David Scott said he would look into the request, throwing down the gauntlet to fellow designer James May to come up with a solution.
The end result saw the LEGO Ideas team attach the
“Everyone came together to make this happen, and it’s so much better,” says Scott, who also revealed that his colleagues were wowed with the action and accompanying sound, both of which are a nod to the original Polaroid camera.
You’ll be able to test out the mechanism yourself when
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