Visitors to the LEGO Store Leicester Square can now check out an all-new Storytelling Zone, just in time for this year’s festive season.
With shops already starting to stock up on Christmas items and TV ads pushing this year’s festive season, it makes perfect sense for LEGO Stores to get in on all of the jolly fun and games. It’s good news for visitors to the LEGO Store Leicester Square then, as the London location has added a new area packed with plenty of Christmas cheer.
Those who pop into the store until January 1, 2025 can check out the Storytelling Zone and immerse themselves in all things merry and bright, with the area open from 10am to 10pm Monday to Friday and 12pm to 6pm on Sunday. There’s a letter hunt for kids and free building activities, plus a bespoke LEGO passport stamp to collect and a brick-built Santa ready for selfies.
In addition, visitors can also have their picture taken while sat in a Christmas LEGO chair, involve themselves in Build to Give moments as part of the LEGO Group’s charitable initiative and use the Minifigure Me scanners to find out which minifigures they are.
Those who plan their visits accordingly will be able to take advantage of multiple LEGO Black Friday and Cyber Monday exclusives too, although a number of recent rumoured items have yet to be confirmed.
As well as multiple LEGO Christmas sets for 2024, the store should also have 10335 The Endurance available from November 29, plus a free
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